GrowFast® Architecture offers unique architecture to ensure our Customer Success, the components of the architecture comprise of the following:
STEP - The Foundation and Pillars of the Architecture
IDMS - The Integrated Digital Marketing Services Platform
NECTAR - Framework driving the Efficiency, Productivity and Performance
OLF - The Online Leads Factory (OLF) generating leads and opportunities for our customers
STEP - a unique methodology ensures our customer brands address, a correctly defined target segment and enable them to tailor the product and marketing efforts, to a clearly defined group with uniform and specific characteristics to help achieve significant market share.Web promotion and positioning is performed by leveraging SEM and SEO thereby increasing traffic to the customer website and SMM enables them to focus on their FANs within a community.The methodology further engages the target segment by listening, interacting and generating interest in the product/service to either entice them to buy the product or refer the product to their network thus generating a query. This is performed through an internally defined process.
IDMS Platform is an integrated platform which acts on customer queries through platforms such as social media, mobile devices based on integration, features and further process the query or investigate in order to migrate them to next level as “Qualified Prospects“. The input is now forwarded to our OLF for next level of engagement and processing. The platform optimizes the tools and offers the services for Search Engine Optimization, Search Engine Marketing, and Social Media Marketing cohesively and comprehensively, unlike the competition does worldwide! Indeed, IDMS is a single window for comprehensive Digital Marketing Services!
OLF (On-Line Leads Factory) is a well driven proprietary mechanism, which upon receiving the Prospect, understands the needs of the prospect and leads them to customer defined forms or information center by transforming them as Leads by conducting the appropriate action based on the prospects fit.
NECTAR Framework works on an active Lead and transforms the Lead to a Sales Opportunity.
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